The Tag Constructor Tool allows you to customize and optimize your VAST tag URLs by adding or removing parameters. These settings are essential for ensuring accurate targeting and maximizing revenue potential.
How to Use the Tag Constructor Tool
- Access the Tool:
Navigate to the Tag Constructor tab under the source settings. - Customize Your VAST Tag:
- Select or deselect parameters from the right-hand list to include in your VAST tag URL.
- Preview your customized tag in real time.
- Copy and Share the Tag:
Once configured, click the copy icon to share the tag with your demand partners.
Key Parameters to Maximize Revenue
High-Impact Macros:
- &content_series, &channel_name: Provides detailed content metadata for better targeting, increasing advertiser interest.
- &app_bundle, &app_name: Essential for in-app/CTV requests. Missing these could impact fill rates.
Improve Targeting and Fill Rates:
- Include user_agent, device_model, geo_latitude, and geo_longitude for enhanced targeting.
- Add do_not_track and GDPR consent for compliance and trust with advertisers.
By properly configuring your VAST tags, you can unlock higher fill rates, better targeting, and improved revenue. If you need additional help, reach out to your account representative.