The Advertiser-Level Data Report provides insights into campaign performance at the advertiser level. This report helps you monitor impressions, ad spend, and key engagement metrics, making it easy to evaluate advertiser performance, optimize campaigns, and track trends over time.
1. Accessing the Advertiser-Level Data Report
To access this report:
- Navigate to the Reports tab.
- Select the Advertiser-Level Report option.
- Apply filters to customize your data view.
- Click Run Report to generate results.
2. Available Filters & Customization
The report allows you to refine your data using filters:
Filter Options
- Date Range – Choose a predefined or custom timeframe.
- Advertiser – Filter data by a specific advertiser.
- Advertiser Name – View performance based on advertiser identity.
- Campaign – Narrow results to a specific campaign.
- Adomain – Filter data based on the advertiser’s domain.
- Agency – View reports by agency-level data.
- Seat – Identify which programmatic buying seat is associated with the advertiser.
- Source – Analyze data based on traffic sources.
- Channel – Track performance by distribution channel.
- Hours – Break down performance by hourly trends.
Metric Filtering
- Click the “+” button under Metric Filter to set conditions.
- Examples:
- Show only impressions ≥ 50,000.
- Filter by advertisers with specific ad domains.
3. Key Metrics in the Report
The report includes performance data at the advertiser level, such as:
- Impressions – The number of times ads were displayed.
- Clicks (if applicable) – User interactions with ads.
- Conversions (if tracked) – Actions completed after an ad interaction.
- Ad Spend – The total cost of running ads for the advertiser.
- CPM (Cost Per Thousand Impressions) – The cost per 1,000 ad impressions.
4. Exporting and API Access
- Export to CSV – Download and analyze data in Excel or other tools.
- Get API URL – Automate data retrieval through IndiCue’s API.
- Download API Doc – Access full API documentation.