Partner Segments let you activate third-party audiences from LiveRamp and use them in targeting across IndiCue's Ad Server and DSP.
Before you can activate or target a segment, your account must be enabled for LiveRamp Partner Segments. Contact your Account Manager to learn more.
Browse Partner Segments
To view available LiveRamp audiences, go to:
Tools → Segments → Partner Segments
The Partner Segments tab displays third-party audience segments received from LiveRamp.
Use the available filters to find a segment:
| Filter | Description |
|---|---|
| Lookup | Search by segment name or ID. |
| Partners | Filter by the partner that provides the segment |
| Status | Show all, active, or inactive segments |
| Data Provider | Filter by a specific data provider |
You can combine filters to narrow the results.
The segment table can include information such as the segment name, segment ID, provider, estimated reach, CPM, activation status, and available actions. Select the eye icon in the Actions column to review additional segment details.
Before activating a segment, review its available information, which may include:
- Description
- Data Provider
- Estimated reach across Android and iOS
- CPM
Segment availability and pricing can vary by data provider. Review the displayed segment information before activating it.
Activate a segment
You must activate a Partner Segment before it can be used in targeting.
- Go to Tools → Segments → Partner Segments.
- Find the segment you want to use.
- Click the Play icon in the Actions column.
- Wait for the activation process to finish.
After activation, the segment status changes to In Progress. IndiCue displays a confirmation that the segment is expected to be ready within 1–3 days, plus any destination-specific processing time.
| Status | Meaning | Can you target it? |
|---|---|---|
| Inactive | The segment has not been activated or has been paused | No |
| In Progress | The activation and distribution process is underway | No |
| Ready to Use | The segment is active and available for targeting | Yes |
| Some Problems | The segment could not be prepared for use | No |
To deactivate a segment, click the Pause icon in the Actions column.
When paused:
- The segment status changes to Inactive.
- The segment is removed from available DSP Line Item and Ad Server Campaign targeting selections.
There is no fee for activating a segment. Segment data fees apply only when impressions are delivered against that segment.
Apply segments in Ad Server
In IndiCue's Ad Server, configure Partner Segment targeting at the Campaign level.
- Go to Advertisers → Campaigns.
- Open an existing Campaign or create a new Campaign.
- Select Advanced Settings.
- Click Add Targeting.
- Select Segments from the targeting options.
- Choose the targeting operator:
- Is in to target users who belong to a segment.
- Is not in to exclude users who belong to a segment.
- Select Partner Segments as the segment source.
- Choose a segment with a Ready to Use status.
- Add additional conditions as needed:
- Select AND to require all conditions within a group.
- Select Add OR condition to create another qualifying group.
- Save the Campaign.
Apply segments in DSP
In IndiCue DSP, configure Partner Segment targeting at the Line Item level.
- Open the advertiser and select an existing Line Item, or create a new Line Item.
- Open the Line Item’s Targeting settings.
- Select or open Segments.
- Choose the targeting operator:
- Is in to target users who belong to a segment.
- Is not in to exclude users who belong to a segment.
- Select Partner Segments as the segment type.
- Choose a segment with a Ready to Use status.
- Add more conditions, if needed:
- Select AND to require every condition in the same group.
- Select Add OR condition to add another qualifying audience group.
- Save the Line Item.
You can add an OR condition to also target a user who belongs to an Internal Segment.