The Scoring Services section under the Tools menu provides a centralized interface for managing IVT (Invalid Traffic) detection and scoring settings. This page supports integrations with multiple fraud detection partners, including options for Pre-bid (S2S) and Post-bid scoring.
Main Features
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Lookup & Filtering
- Users can search for specific Sources or Campaigns using filters.
- Filters include options for entity type, scoring type, and status (All, Paused, Started).
- Post-bid Scoring Management
- Displays the number of Sources and Campaigns currently enabled for scoring.
- Users can modify scoring settings by clicking the gear icon.
- Editing Source or Campaign Scoring
- Clicking Edit on a source or campaign allows users to configure:
- Daily Score Cap – Maximum number of scored impressions per day.
- Hourly Score Cap – Maximum number of scored impressions per hour.
- Traffic Score – Defines what percentage of traffic is subject to IVT scoring.
- Adjustments ensure that traffic scoring aligns with fraud detection requirements.
- Clicking Edit on a source or campaign allows users to configure:
- Status Management
- Users can enable, pause, or disable scoring for individual sources and campaigns.
- The Export to CSV feature allows users to download a report of active scoring entities.
Integration with Fraud Detection Partners
The Scoring Services page facilitates integrations with multiple fraud detection partners, allowing flexible configurations based on the selected provider.