We’ve designed the 3rd-party tracking feature specifically for monitoring additional events within a campaign. To set it up:
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Select the event type you wish to track from the dropdown.
- Add the percentage of traffic to be scored.
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Add the tracking pixel URL that corresponds to that specific event.
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To remove a tracker, simply click the delete button.
Note: the system works only with image tracking pixels
Event type drop-down stands for the type of a tracking event. Below you can find the complete list of tracking events that can be used.
- Impression
- First Quartile (25% watched)
- Midpoint (50% watched)
- Third Quartile (75% watched)
- Complete View (100% watched)
- Skip
Implementation Levels
3rd-party trackers can be applied at three different levels:
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Source > Advanced Settings
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Campaign > Advanced Settings
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Settings > Profile Settings
Adding a tracker under Profile Settings will apply it globally across all campaigns and sources, eliminating the need to configure it separately at the source or campaign level.