The Automated Rules tab allows users to optimize bidding behavior based on specific delivery performance metrics. These rules can help block underperforming traffic and improve overall campaign efficiency.
Main Options:
Lookback Period:
Define the evaluation window for performance data. The maximum lookback period is 2 months.
Example: A 14-day lookback will analyze delivery data from the past 14 days when evaluating rules.SubID Blocking Rules:
Toggle On/Off to enable blocking logic based on the rules you create. When On, any rule that matches the defined condition will block the specific SubID.
Add New Rule:
Clicking Add new rule reveals a conditional logic builder with three dropdowns:
Condition Type:
Choose which metric to evaluate:- Impressions
- Clicks
- Spend
- CTR (%)
- QTY
Comparison Operator:
Choose how to compare the metric value:- Less than
- Higher than
- Equals
Value Field:
Enter the numerical threshold value for the rule to trigger.
✅ Example Rule:
If CTR (%) is Less than 0.1, block the SubID during the defined lookback period.