Once you've configured your Line Item's settings in the Overview tab, the next step is to associate one or more creatives to the line item for delivery. This is done under the Associate Creatives tab.
Associating a Creative
In this tab, you'll see a search dropdown where you can select from available creatives in your account, and an Add Association button to attach the selected creative to the line item. You can also create a new creative directly from this view using the Create Creative button.
Creative Types
When creating a new creative, you’ll choose from two supported types:
-
VAST Inline – A hosted video creative. You'll upload the media file directly to the platform. Required fields include:
- Creative Name
- Video Ad Duration (in seconds)
- Asset Upload (.mp4, .ogg, .webm)
- Click URL (supports macros)
-
VAST Wrapper – A redirect to an external VAST tag URL. Required fields include:
- Creative Name
- Video Ad Duration (estimated)
- VAST XML URL
- Click URL (optional depending on the wrapper's structure)
Both creative types also allow you to:
- Set a custom Start Date and End Date
- Mark the ad as Skippable
- Add optional 3rd-party trackers
- Assign an Ad Domain and Creative Vertical if applicable
Once created, creatives will appear in the table view with their associated dates and can be managed via the Actions menu.