Action Tracking (Line Item View)

The Action Tracking tab allows you to associate post-conversion goals (or “actions”) with a specific line item. These are useful for CPA-based campaigns or for tracking events like purchases, sign-ups, or installs. You can associate up to five actions per line item.

Click the green Create button to define a new action for the line item.

Creating an Action

Required Fields:

• Action: Select from predefined global action names (Action #1–#5).
• Action Description (optional): Internal label to clarify what the action represents (e.g., Install, Purchase).
• Value Tracking: Choose how the value of the action is measured:
  • Postback – Value is dynamically passed from the advertiser’s system at time of conversion.
  • Manual – You assign a fixed value to each conversion.
• Currency: Choose payout currency (default is USD).
• Expected Time to Action: Set the expected number of hours from impression to conversion (e.g., 24 hours).

Postback Value Tracking

When Postback is selected:

• No static value is assigned.
• The value is expected to be passed in the advertiser's postback call.
• This method is often used when advertisers have dynamic payout structures.

Manual Value Tracking

When Manual is selected:

• You must enter a Conversion Value (e.g., 0.001).
• This value will be applied uniformly to each conversion tracked for that action.

Example Configurations

Once created, actions appear in a summary table below with columns for quantity, total value, conversion rate (CR), and more.