A range of built-in demand integrations are supported, categorized into two primary types:
- oRTB Demand Partners – Demand sources that participate in real-time bidding (RTB) through OpenRTB. These require only the addition of an ID to activate and are publicly available.
- Supported (Prebid Server-to-Server Adapters) – Prebid adapters that allow publishers to connect with demand sources via Prebid Server (S2S). These adapters may require additional setup but enable header bidding within a CTV-focused environment.
This document provides a comprehensive list of each category.
oRTB Demand Partners
We natively support the following oRTB demand partners, allowing real-time bidding through OpenRTB connections with minimal setup (just adding an ID). These demand partners enable real-time bidding and allow publishers to maximize monetization opportunities by competing in a unified auction.
33Across
AMX
Aniview
Appnexus
Bidswitch
Colossus
Connatix
Consumable
Epsilon
Equative
FreeWheel SSP
Index Exchange
InMobi
Insticator
Magnite Streaming
Nexxen
Add value to the required field "Partner name" to finalize the endpoint.
Site ID is optional. When set, will override app.id OR site.id in the outbound ad request.
Recommendations: add video.plcmt and video.placement via override lists.
OneTag
OpenX
Place Exchange
Pubmatic
Add value to the required field "Publisher ID" to finalize the endpoint. The same value will be sent in the app.publisher.id OR site.publisher.id
Ad Tag ID: tagid
Site ID: site.id
App ID: app.id
Recommendations: add video.plcmt; video.placement; playback method and skippability via override lists.
Pulsepoint
Sharethrough
Add value to the required field "Supply ID" to finalize the endpoint.
The Pub ID value will be sent in the app.publisher.id OR site.publisher.id
Recommendations: add video.plcmt; video.placement; and skippability via override lists.
Smaato
Add values to the fields Publisher ID and AdBreak ID.
Recommendations: add video.plcmt; video.placement; and skippability via override lists.
Smarty
Sonobi
Sovrn
Add value to the required field "Publisher ID" to finalize the endpoint.
Recommendations: add video.plcmt and video.placement via override lists.
StickyADS.tv
Tappx
The Trade Desk
In addition to direct oRTB integrations, we also provide built-in Prebid Server-to-Server (S2S) adapters, allowing publishers to leverage header bidding for increased competition and revenue optimization in a CTV-first environment. These Prebid Server adapters allow publishers to leverage server-side header bidding, optimizing revenue by reducing client-side latency and improving bid competition in CTV environments. Please note that these adapters may require additional configuration beyond just adding an ID.
- 33Across
- Adform
- Adkernel
- Adsinteractive
- Adtarget
- Adtelligent
- Adyoulike
- AMX RTB
- Appnexus
- Axis
- Between
- Cadent Aperture MX
- Colossus
- Conversant
- Deepintent
- DMX
- DV+ (formerly Rubicon)
- E-planning
- ElementalTV DSP
- EMX Digital
- FreeWheel SSP
- GumGum
- Improve Digital
- Index Exchange
- InMobi
- Krushmedia
- Lockerdome
- Media.net
- MGID
- NoBid
- OneTag
- OpenX
- Outbrain
- Pubmatic
- PulsePoint
- Rise
- RTB House
- Sharethrough
- Smaato
- Smart AdServer
- SmartHub
- Smile Wanted
- Sonobi
- Sovrn
- Streamkey
- Stroeer
- Synacor Media
- TheMediaGrid
- TripleLift
- Ucfunnel
- Unruly
- Verizon Media
- VideoByte
- Yieldmo
- Ogury