A range of built-in demand integrations are supported, categorized into two primary types:
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Fully Integrated (oRTB Demand Partners) – Directly integrated demand sources that participate in real-time bidding (RTB) through OpenRTB. These require only the addition of an ID to activate.
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Supported (Prebid Server-to-Server Adapters) – Prebid adapters that allow publishers to connect with demand sources via Prebid Server (S2S). These adapters may require additional setup but enable header bidding within a CTV-focused environment.
This document provides a comprehensive list of each category.
Fully Integrated (oRTB Demand Partners)
We natively support the following oRTB demand partners, allowing real-time bidding through OpenRTB connections with minimal setup (just adding an ID):
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OneTag
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OpenX
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StickyADS.tv
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Connatix
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Sonobi
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Colossus
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Epsilon
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Smaato
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The Trade Desk
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Sovrn
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InMobi
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Bidswitch
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Pulsepoint
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Smarty
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Sharethrough
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Consumable
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Appnexus
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Tappx
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Pubmatic
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Index Exchange
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Verizon
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AMX
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Unruly
These demand partners enable real-time bidding and allow publishers to maximize monetization opportunities by competing in a unified auction.
In addition to direct oRTB integrations, we also provide built-in Prebid Server-to-Server (S2S) adapters, allowing publishers to leverage header bidding for increased competition and revenue optimization in a CTV-first environment. These adapters may require additional configuration beyond just adding an ID.
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33Across
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Adform
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Adkernel
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Adsinteractive
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Adtarget
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Adtelligent
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Adyoulike
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AMX RTB
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Appnexus
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Axis
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Between
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Cadent Aperture MX
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Colossus
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Conversant
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Deepintent
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DMX
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E-planning
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ElementalTV DSP
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EMX Digital
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FreeWheel
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GumGum
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Improve Digital
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Index Exchange
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InMobi
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Krushmedia
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Lockerdome
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Media.net
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MGID
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NoBid
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OneTag
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OpenX
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Outbrain
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Pubmatic
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PulsePoint
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Rise
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RTB House
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Rubicon
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Sharethrough
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Smaato
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Smart AdServer
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SmartHub
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Smile Wanted
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Sonobi
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Sovrn
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Streamkey
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Stroeer
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Synacor Media
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TheMediaGrid
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TripleLift
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Ucfunnel
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Unruly
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Unruly (Video)
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Verizon Media
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VideoByte
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Yieldmo
These Prebid Server adapters allow publishers to leverage server-side header bidding, optimizing revenue by reducing client-side latency and improving bid competition in CTV environments.