A range of built-in demand integrations are supported, categorized into two primary types:
- oRTB Demand Partners – Demand sources that participate in real-time bidding (RTB) through OpenRTB. These require only the addition of an ID to activate and are publicly available.
- Supported (Prebid Server-to-Server Adapters) – Prebid adapters that allow publishers to connect with demand sources via Prebid Server (S2S). These adapters may require additional setup but enable header bidding within a CTV-focused environment.
This document provides a comprehensive list of each category.
oRTB Demand Partners
We natively support the following oRTB demand partners, allowing real-time bidding through OpenRTB connections with minimal setup (just adding an ID). These demand partners enable real-time bidding and allow publishers to maximize monetization opportunities by competing in a unified auction.
- OneTag
- OpenX
- StickyADS.tv
- Connatix
- Sonobi
- Colossus
- Epsilon
- Smaato
- The Trade Desk
- Sovrn
- InMobi
- Bidswitch
- Pulsepoint
- Smarty
- Sharethrough
- Consumable
- Appnexus
- Tappx
- Pubmatic
- Index Exchange
- Verizon
- AMX
- Unruly
- Place Exchange
- Magnite Streaming
- FreeWheel SSP
- Aniview
- Insticator
- 33Across
Equative
In addition to direct oRTB integrations, we also provide built-in Prebid Server-to-Server (S2S) adapters, allowing publishers to leverage header bidding for increased competition and revenue optimization in a CTV-first environment. These Prebid Server adapters allow publishers to leverage server-side header bidding, optimizing revenue by reducing client-side latency and improving bid competition in CTV environments. Please note that these adapters may require additional configuration beyond just adding an ID.
- 33Across
- Adform
- Adkernel
- Adsinteractive
- Adtarget
- Adtelligent
- Adyoulike
- AMX RTB
- Appnexus
- Axis
- Between
- Cadent Aperture MX
- Colossus
- Conversant
- Deepintent
- DMX
- DV+ (formerly Rubicon)
- E-planning
- ElementalTV DSP
- EMX Digital
- FreeWheel
- GumGum
- Improve Digital
- Index Exchange
- InMobi
- Krushmedia
- Lockerdome
- Media.net
- MGID
- NoBid
- OneTag
- OpenX
- Outbrain
- Pubmatic
- PulsePoint
- Rise
- RTB House
- Sharethrough
- Smaato
- Smart AdServer
- SmartHub
- Smile Wanted
- Sonobi
- Sovrn
- Streamkey
- Stroeer
- Synacor Media
- TheMediaGrid
- TripleLift
- Ucfunnel
- Unruly
- Verizon Media
- VideoByte
- Yieldmo
- Ogury