Inline response logic

Inline Response Logic allows the platform to return inline VAST responses instead of the default wrapper responses.

To simplify migration, you can enable Inline Responses for only a percentage of traffic before switching all traffic to the new logic.

The setting is configured at the Channel and Source levels.

Configuration

Channel Level

Navigate to: Channels → Channel Settings

When enabled at the Channel level, Inline Response Logic applies to all Sources under that Channel, unless overridden at the Source level (if applicable).

Source Level

Navigate to: Source → Basic Settings

Enabling Inline Response Logic on a Source affects only that specific Source.

Traffic Percentage (%)

When Inline Response Logic is enabled, the Traffic Percentage (%) field becomes available.

Allowed values:

• 0–100

This value defines what percentage of requests will receive inline VAST responses. The remaining traffic continues using the standard wrapper response logic.

Wrapper Response Structure

<VAST version="4.3">
 <Ad id="example-ad">
   <Wrapper>
     <AdSystem version="1.0">Indicue</AdSystem>
     <VASTAdTagURI>
       <![CDATA[https://indicue_wrapper.example.com/vast]]>
     </VASTAdTagURI>
     <Impression>
       <![CDATA[https://tracking.example.com/impression]]>
     </Impression>
     <Creatives>
       <Creative>
         <Linear>
           <TrackingEvents>
             <Tracking event="start">
               <![CDATA[https://tracking.example.com/start]]>
             </Tracking>
           </TrackingEvents>
         </Linear>
       </Creative>
     </Creatives>
   </Wrapper>
 </Ad>
</VAST>

Inline Response Structure

<VAST version="4.3">
 <Ad id="example-ad">
   <InLine>
     <AdSystem version="1.0">Demand Ad Server</AdSystem>
     <AdTitle>Example Video Ad</AdTitle>
     <AdServingId>example-serving-id</AdServingId>
     <Impression>
       <![CDATA[https://tracking.example.com/impression]]>
     </Impression>
     <Creatives>
       <Creative>
         <Linear>
           <Duration>00:00:30</Duration>
           <TrackingEvents>
             <Tracking event="start">
               <![CDATA[https://tracking.example.com/start]]>
             </Tracking>
             <Tracking event="complete">
               <![CDATA[https://tracking.example.com/complete]]>
             </Tracking>
           </TrackingEvents>
           <MediaFiles>
             <MediaFile
               delivery="progressive"
               type="video/mp4"
               width="1920"
               height="1080">
               <![CDATA[https://cdn.example.com/creative.mp4]]>
             </MediaFile>
           </MediaFiles>
         </Linear>
       </Creative>
     </Creatives>
   </InLine>
 </Ad>
</VAST>