Overview
Vaudio allows audio creatives to be delivered in video environments by combining the audio ad with a visual companion asset.
Instead of displaying a blank or black screen during playback, the platform stitches the audio creative together with a visual asset and delivers it as a video response.
Visual companions can be configured at both the Account and Source levels.
Visual Companion Hierarchy
The platform uses the following fallback order when selecting a visual companion asset:
Source Custom Asset > Account Default Asset > System Default Asset
This guarantees that a visual companion is always available and prevents audio creatives from being delivered with an empty visual experience.
Account-Level Configuration
Navigate to: Platform Settings → Default Vaudio Visual Companion
The account-level setting defines the default visual companion that will be inherited by all sources unless a source-specific asset is configured.
Available Options
- System Default
- Custom uploaded asset
Features
- Upload video assets
- Asset preview
- Automatic inheritance by newly created sources
- Existing source customizations remain unchanged when the account default is modified
Supported Asset Type
Account-level Vaudio companions support:
- Video assets
Default Behavior
By default, all sources use: System Default Visual Companion
If an Account Default asset is configured, newly created sources automatically inherit it.
Source-Level Configuration
Navigate to: Channels → Sources → Basic Settings → Vaudio
A dedicated Vaudio section is available within Source settings.
Each Source can have its own Vaudio configuration.
Available Options
- Exclude Vaudio Format - when enabled, audio creatives will not be converted into Vaudio format.
Visual Companion Type
Select the visual asset that will be combined with audio creatives:
- Video Asset
- Static Image
Asset Selection
Choose one of the following:
- Account Default – uses the account-level visual companion
- System Default – uses the platform default asset
- Custom Asset – upload and use a Source-specific asset
Upload Custom Asset
You can upload a custom video or image directly from the Source settings page.
Supported upload methods:
- File upload
- Drag and drop
Upload Requirements
When uploading a custom Vaudio visual companion asset, the file must meet the following requirements:
-
Supported formats:
.avi,.mov,.mp4,.ogv, and.webm - Maximum file size: 300 MB
- Recommended quality: Use the highest available resolution and frame rate that is appropriate for your delivery needs. Larger video files may result in higher CDN costs.
- Hosting charge acknowledgement: Before uploading, please acknowledge that hosting creative files or using videos from the IndiCue content library may incur an additional charge of $0.055 USD per GB.
Asset Preview
Preview the selected asset before saving the configuration.
How Source-Level Priority Works
The platform selects the visual companion in the following order:
Source Custom Asset > Account Default Asset > System Default Asset
If a custom asset is configured on the Source, it will always be used. Otherwise, the system falls back to the Account Default asset and then to the System Default asset.
For Campaign Settings please follow this link.