Overview
The Campaigns tab in the DSP serves as the central location for managing advertising campaigns. Conceptually, a Campaign functions similarly to an Order in other ad servers, acting as the parent container for associated line items.
Campaign List View
When you enter the Campaigns tab, you’re presented with a table that summarizes all campaigns associated with your account.
Columns include:
- Advertiser
- Campaign Name
- Budget (Total and Remaining)
- Spend
- Start/End Date
- Associated Line Items
- Lifetime Impressions
- Daily Impressions
- CTR Today / Yesterday
- Clicks Today
Actions Available:
On the right side of each campaign row, a set of quick action icons allow for fast management:
- ✏️ Edit – Open the campaign for editing.
- 📄 Clone – Create a copy of the campaign.
- ⏸️ Pause – Temporarily stop the campaign.
- 📁 Archive – Archive the campaign for recordkeeping.
- 📊 Reports – Jump directly to the reporting view for that campaign.
A filter bar at the top allows users to search by advertiser, status (active/inactive), archive state, and budget type.
Creating a New Campaign
Clicking the "Create" button opens the campaign creation form.
Fields in the Create Campaign Form:
- Advertiser – Select an existing advertiser from the dropdown.
- Campaign Name – Required field for naming the campaign.
- Alternative ID – Optional identifier for external systems.
- Notes – Freeform notes for internal reference.
- Start Date / End Date – Schedule for campaign flight.
- Budget Type – Choose between:
- Spend
- Impression
- Click
- Budget – Total budget for the campaign.
- Daily Budget – Optional daily cap.
- Frequency Cap – Optional; restrict how often users see ads.
Once saved, the campaign becomes available in the Campaigns table, and you can begin attaching Line Items to it.