Ad Stitching, also known as Server-Side Ad Insertion (SSAI), is a technology that inserts ads directly into a video stream on the server side rather than on the client side.
This approach ensures a seamless playback experience by merging ad and content segments into a single, continuous stream before it reaches the viewer.
Key Benefits:
Enhanced User Experience:
Ads are integrated into the video content without requiring any client-side adjustments. This guarantees smooth playback across devices and avoids buffering or visible transitions between content and ads.Ad Blocker Resistance:
Since ads are stitched directly into the video stream, they appear as part of the main content and are therefore much less susceptible to ad-blocking software.Personalized Ad Delivery:
SSAI supports dynamic ad insertion, enabling platforms to deliver targeted and personalized ads based on audience data, location, or viewing behavior.Flexible Content Integration (isNoSlate Option):
The isNoSlate option provides even greater flexibility by allowing ads to be added alongside the main content without interrupting it.
When this feature is enabled, the primary content continues uninterrupted while ads are seamlessly integrated, making them feel like a natural extension of the viewing experience rather than a disruption.
In summary, SSAI improves ad reliability, viewer satisfaction, and monetization potential by combining the best of both content delivery and ad targeting in one streamlined process.