The Platform Settings tab allows you to manage global-level configurations that apply across your entire account. This includes tracker management and universal blocking rules to filter unwanted inventory.
Trackers Section
- Add Tracker – Use this button to register a new tracker (e.g., for impression or click tracking).
- All added trackers will apply globally to the platform.
This is typically used for integrating third-party analytics or verification tools.
Global Block Lists
The Global Block Lists section lets you apply filters that block specific traffic across all platform. These entries act as a safeguard at the platform level.
- Global block list by App Names – Select "app names" list to block all traffic originating from these apps.
- Global block list by Bundle IDs – Filter based on mobile app bundle identifiers.
- Global block list by Domains – Blocks inventory from specific web domains.
- Global block list by IP – Blocks traffic based on IP address (useful for excluding test traffic or known invalid sources).
All block list entries apply globally.