Creative Weights allow you to control the frequency with which individual creatives are served within a line item. This is useful for creative rotation, A/B testing, or prioritizing high-performing assets.
Where to Adjust Creative Weights
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Navigate to the Line Item
Go to Campaigns > Line Items, and select the relevant line item you want to modify. -
Go to "Associate Creatives" Tab
Click the Associate Creatives tab from the line item navigation menu. -
Review Associated Creatives
You will see a list of all creatives currently associated with the line item.
How to Set Creative Weights
Each creative has a "Ratio" field. This determines how often that creative will serve relative to the others. The platform automatically calculates and displays the resulting "Weight" as a percentage based on the total ratio sum.
Example:
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If Creative A has a ratio of
2 -
And Creative B has a ratio of
1 -
Then Creative A will serve 66.67% of the time, and Creative B will serve 33.33%
Steps:
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In the Ratio column, enter your desired values for each creative.
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Click Save to apply your changes.
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The Weight column will automatically update to reflect the serving distribution.
💡 Ratios do not need to be percentages. The total ratio sum is used to calculate proportional weights.
Notes
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The system defaults each creative’s ratio to
1(equal weighting). -
Adjusting weights does not guarantee exact delivery percentages, but it strongly influences distribution under normal traffic conditions.
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You can always return and edit weights as performance or campaign strategy evolves.