Using Creative Weights

Creative Weights allow you to control the frequency with which individual creatives are served within a line item. This is useful for creative rotation, A/B testing, or prioritizing high-performing assets.

Where to Adjust Creative Weights

1. Navigate to the Line Item
   Go to Campaigns > Line Items, and select the relevant line item you want to modify.

2. Go to "Associate Creatives" Tab
   Click the Associate Creatives tab from the line item navigation menu.

3. Review Associated Creatives
   You will see a list of all creatives currently associated with the line item.

How to Set Creative Weights

Each creative has a "Ratio" field. This determines how often that creative will serve relative to the others. The platform automatically calculates and displays the resulting "Weight" as a percentage based on the total ratio sum.

Example:

• If Creative A has a ratio of 2

• And Creative B has a ratio of 1

• Then Creative A will serve 66.67% of the time, and Creative B will serve 33.33%

Steps:

1. In the Ratio column, enter your desired values for each creative.

2. Click Save to apply your changes.

3. The Weight column will automatically update to reflect the serving distribution.

Ratios do not need to be percentages. The total ratio sum is used to calculate proportional weights.

Notes

• The system defaults each creative’s ratio to 1 (equal weighting).

• Adjusting weights does not guarantee exact delivery percentages, but it strongly influences distribution under normal traffic conditions.

• You can always return and edit weights as performance or campaign strategy evolves.