The Dashboard provides a high-level view of your overall Supply and Demand performance, offering key metrics, visual insights, and top-performing sources and campaigns.
Accessing the Dashboard
You can access the Dashboard at any time by clicking the Dashboard option in the top navigation bar.
Dashboard Sections
1. Summary Metrics (Top Section)
At the top of the Dashboard, you’ll find key daily performance metrics, including:
- Channel Revenue – Net revenue.
- Total Revenue – Gross revenue.
- Margin – The percentage difference between Gross and Net revenue.
- Paid Impressions – The number of impressions that generated revenue.
- eCPM (Effective Cost Per Mille) – The revenue earned per 1,000 impressions.
- Fill Rate – The percentage of ad requests that resulted in a filled impression.
Each of these metrics includes a quick comparison to Yesterday’s totals, along with the percentage change to help track performance trends.
💡 Note: All revenue metrics are displayed in USD by default.
2. Hourly Performance Graph (Middle Section)
In the middle of the Dashboard, you’ll find a graph displaying Hourly Performance.
You can toggle between the following metrics:
- Impressions
- Ad Requests
- Fill Rate
This allows for a real-time view of fluctuations in demand and supply performance throughout the day.
3. Top 5 Sources & Top 5 Campaigns (Bottom Section)
At the bottom of the Dashboard, two tables highlight:
- Top 5 Supply Sources
- Top 5 Campaigns
You can adjust the date range for these tables by selecting:
- Today
- Yesterday
- Last 7 Days
💡 Note: The date range selection applies only to these two tables and does not affect the summary metrics or hourly performance graph.