How to Set Up a Campaign

Creating a campaign is straightforward.  Follow the steps below to configure your campaign and target the desired audience.

Step 1: Navigate to Campaign Settings

1. Go to the Advertisers section.
2. Select an advertiser and click the + New Campaign button.

Step 2: Configure Basic Settings

In the Basic Settings tab, complete the following:

1. Campaign Name: Enter a unique name for your campaign.
2. Integration Type: Choose the appropriate type:
   • Tag Based: For static ad tags.
   • Open RTB: For real-time bidding integrations.
   • Direct Demand or Prebid Server: Based on your setup.
3. Tag Type: Select the ad type (e.g., VAST, VPAID, or MRAID).
4. Pricing: Set the CPM (Cost per Mille) for the campaign.
5. Flighting: Configure start and end dates, or select Run Indefinitely to keep it active.

Step 3: Scoring and Optimization (See Scoring Services)

1. Scoring Services:
   • Enable Protected Media (Post-bid or Pre-bid) for ad quality scoring.
   • Set a Traffic Score threshold to filter inventory.
2. Optimization Tool (Optional):
   • Toggle Request Optimization to improve campaign performance.

Step 4: Advanced Settings

Expand the Advanced Settings tab to configure delivery, targeting, and filters:

Delivery Caps:

• Set limits for impressions, ad requests, and revenue on a daily or hourly basis.

Frequency Cap:

• Add a cap to limit the number of times an ad is shown to a user.
• Options include IDFA, IP, or IDFA & IP.

Filters:

• Block or allow specific domain lists, bundle IDs, or countries.
• Customize player size and device types.

Step 5: Targeting

Add targeting criteria to narrow down your audience:

• Select parameters like Content Language, Channel Name, Device Type, or Geography.
• Use advanced filters to include or exclude specific attributes.

Step 6: Advanced Targeting and Filters

Expand the Targeting section to configure additional targeting options. Use these tools to refine your audience:

1. Domain Lists:
   • Choose to Allow or Block specific domain lists.
   • Use the "Create List" or "Upload from CSV" options to manage domain lists.
2. Additional Domains:
   • Manually add domains, separated by commas.
3. Bundle ID Lists:
   • Allow or Block specific app bundles.
   • Use "Create List" or "Upload from CSV" to define bundle IDs.
4. Countries Filter:
   • Set the type to Allow or Block and select specific countries.
5. Player Size:
   • Choose to Allow or Block custom player sizes.
   • Add new sizes if needed using the Add new size option.

Step 7: Optimization Tool

1. Request Optimization (Optional):
   • Toggle this on to enable automated optimization for better campaign performance.
2. Add any additional settings for third-party trackers.

Step 8: Review and Save the Campaign

1. Double-check all settings in the Basic and Advanced sections.
2. Click the Create button to finalize and save the campaign.

Tips for Success

• Use frequency caps and targeting effectively to balance reach and relevance.
• Enable Scoring Services to maintain ad quality. (Reach out to your rep for pricing)
• Regularly monitor performance in the reporting section to optimize delivery.